In theory yes, but maybe not actuality. 30 second commercial spots were selling for under $7500 last season. Now perhaps they’ll go up a bit with the improved ratings from last season, but not by much. XFL 2.0 was charging close to $30k per commercial spot and still finished $50M in the red
If you do decide to check out a Brahmas game this year, recommend checking out the Brahmas Information Mega-Thread from the team subreddit.
Average NFL game has 100 ads. That’s $750k in ad rev.
The average UFL ticket is $25. That’s 30,000 ticket sales per game to match the ad rev. Multiple stadiums can’t even fit that many people.
TV ratings going up make ads more expensive which further emphasizes that TV ratings are more important that ticket sales.
Might be the third time you’ve linked me to that thread lol.
I was really just being snarky about the Brahmas not getting a full slate of home games this year.
It’s not just ticket revenue though. Those fans buy merchandise, food, parking, etc. The league may not get 100% of those revenues, but still a nice amount. Also, local sponsors pay to have their advertising seen by in-house crowds. In college when I worked for a local arena team, we sold dasher board spots for $5k and midfield signage for $25k. There’s vastly more value when 15k fans are looking at your product than 5k.